Adrià Galdeano Godoy
Barcelona, España
Formación
| 2019 – 2021 | IESE BUSINESS SCHOOL |
| Master of Business Administration (EMBA Program) | |
| 2008 – 2013 | UNIVERSITAT DE BARCELONA |
| Administración de Empresas (Licenciatura) |
Trayectoria
01/2023 – Actualmente | FAMILY LOVE 🔗
01/2023 – Actualmente | Chief Executive Officer
En Family Love ofrecemos a las familias los mejores productos para vivir de una forma saludable y divertida con sus animales 🐶😺
Family Love es parte de la familia Chef Sam.
01/2023 – Actualmente | CHEF SAM 🔗
01/2023 – Actualmente | CEO en FOOD INNOVATION LAB
La propuesta de valor principal de Chef Sam es acelerar la implantación de marcas de bienes de consumo en el canal retail mediante el uso de su expertice y capacidades comerciales, operativas y logísticas. Opera en 11 países de toda Europa. Además, Chef Sam también desarrolla sus propias marcas como Family Love, Coliflow y Sandy.
Como parte de Chef Sam, el Food Innovation Lab desarrolla partnerships y marcas propias centradas en la industria del pet care y el pet food.
01/2023 – Actualmente | AUTOOCUPACIÓ 🔗
01/2023 – Actualmente | Mentor
Acompañamiento personalizado a personas emprendedoras, empresarias, directivas o profesionales. Aportando mi experiencia y conocimiento para analizar conjuntamente los retos de sus negocios y encontrar las mejores soluciones, mediante la escucha activa y preguntas abiertas, posibilitando su desarrollo personal y profesional y la consolidación y crecimiento de su negocio.
06/2021 – 12/2022 | MASCOTEROS
06/2021 – 12/2022 | Chief Executive Officer
Mascoteros es una startup fundada por Atresmedia y Antai Ventures en 2016. Como CEO, asumí el liderazgo de la empresa en una situación de cambio y ejecuté una transformación completa del modelo de negocio:
- definiendo una nueva propuesta de valor y modelo de negocio,
- realizando 3 rondas de financiación. Levantando más de €1,2m (incluyendo una de crowdfunding en Crowdcube),
- contratando nuevo talento y desarrollando valores y cultura organizacional (equipo de 12 personas),
- transformando digital y procesos desde un modelo marketplace hacia un modelo eCommerce,
- reestructurando financieramente la compañía y renegociando deudas con más de 200 acreedores (públicos, bancos, proveedores), logrando una reducción del 30% de la deuda y moviendo la mayor parte de la deuda del corto al largo plazo.
Ejecutando el nuevo modelo de negocio, logramos:
- mejorar el margen bruto en 6 puntos y reducir los gastos operativos en un 50%,
- firmar acuerdos comerciales con 25 marcas líderes en la industria,
- incorporar stock directo y capacidades logísticas,
- desarrollar prácticas ESG que tuvieron un impacto positivo en la sociedad y ayudaron a mejorar la vida de más de 700 animales en 6 meses,
- mejorar nuestra oferta lanzando servicios de televeterinaria (pioneros en retail España) y un programa de suscripción, alcanzando 300 suscriptores en un mes,
- utilizar la metodología de product design y lean startup para lanzar nuestras propias marcas (DNVBs), validando hipótesis a través de evidencias para anticipar riesgos,
- desarrollar, validar y registrar 3 nuevas marcas de comida natural para mascotas, cosméticos veganos y accesorios sostenibles.
2014 – 06/2021 | DELOITTE
2016 – 06/2021 | Project Manager/ Senior Consultant
Project management with the scope on business consultancy at financial and business operations level. Focused on digital transformation, process development, automation, data analytics and reporting.
I have been involved in each individual part of a project manager role: commercial assessment and business case, business requirements, project scope definition, design, team building and management, project development, customer relationship, training and project deployment.
Main achievements, projects and industries:
• IT Gateway Platform Migration (Insurance industry)
Program Manager for a core global migration, from legacy local Gateway IT infrastructure to a cloud-based solution: Apigee (Google APIs platform) and Kubernetes / CRP (Java integration developments).
Kicking-off the program from the inception phase to production: team building, governance, processes, agile and scrum transformation, etc.
Technologies: JIRA.
• Cash Flow Forecast (Airline industry)
Developed an end-to-end Cash Flow Forecast automated tool that provided our client with a strong improvement on its cash management capabilities.
Technologies: SAP, VBA.
• Auto PSP Accounting and Reporting (Payment Service Provider) (Airline industry)
Process development, automation and reporting of information collected from the PSP providers allowing our client to link, within its information system, both its Sales and Collections at transaction level.
Technologies: SAP, VBA.
• Operational Scorecard Design (IT industry)
Helping Service Managers define critical KPIs and building a Scorecard Tool in Excel and Qlikview allowing them to connect both their operations and financials improving their decision-making capabilities and bringing their performance to the next level.
Technologies: SAP, VBA, Tableau.
During my career as Project Manager/ Senior Consultant at Deloitte I have taken part of several more projects. In those, I have had experience as:
• RPA Project Lead. Robotics Process Automation. Technology: UI Path.
• Financial Analyst (OTA industry). Financial and accountant data analysis, monthly closing, reporting and process improvement. Technologies: Excel, Microsoft AX and JIRA.
Technologies: Excel, Qlikview, MS. Dynamics.
2014 – 2016 | Consultant
As Consultant I took both individual and team lead roles. Main projects:
• Business Analyst (IT industry)
Data crunching, analysis, reporting, process development, departmental cost negotiation, operations and business dashboards deployment.
Technologies: Excel and Power Point (proficiency), Qlikview, Power BI and MS. Dynamics.
• Services Planner (IT industry)
Planning and administration of installation projects into Service department for big format presses into the Industrial Printing Business in EMEA. Daily management of resources, planning, reporting and business analysis. Leadership and team management skills.
2010 – 2013 DiR GROUP (fitness sector, 24 clubs, €15M turnover)
2010 – 2013 | Sales Manager
Responsible to lead the team in order to reach sales goals as well as servicing our customers at the front desk of the club.
• Negotiation, sales, customer satisfaction, communication, training and leadership skills,
• Results oriented. Team management,
• Club with 4500 customers.
Languages
- English: Fluent/Negotiation (926/990 TOEIC)
- Spanish: Mother Tongue
- Catalan: Mother Tongue
Other Education
| 2018 | UNIVERSITAT OBERTA DE CATALUNYA |
| Investing and Financial Markets (Post-grade) | |
| 2017 | DELOITTE SENIOR SCHOOL |
| Project management, team leadership, public speaking |
Internation Experience
| 2013 | SAN DIEGO, US |
| Intensive English scholarship and immersion. 3 months. | |
| 2014 | SYDNEY, AUSTRALIA |
| Volunteering and English immersion. 3 months. |
General Information
- Very good soft skills and leading attitude. Proactive and enthusiastic person. Analytic and resolute mind. Responsible and decisive individual.
- Proficient knowledge and expertise on Excel and MS.Office in general.
- High vision on digital transformation, business technological tools (ERP, BI, RPA among others), process implementation and change management.
- Passionate about the business world, economics and technology.
- Sports enthusiast. Long time football player. Currently play football and paddle recreationally.
- Drum and percussion knowledge. Music enthusiasts.